London, 24 March 2016 – Londoner’s can pick up a free bottle of water with their
papers this morning as London-based start-up Free Water hands out water outside
Waterloo station to celebrate UN World Water Day and the launch of its innovative
new advertising portal – the humble water bottle.
Free Water CEO and co-founder, James Longcroft says: “Free Water was set up with
one goal, to hydrate London and Africa. We aim to distribute over five million free
bottles of water to Londoners per year, and expect to become as much a part of a
Londoner’s daily commute as a free newspaper.”
“100 percent of Free Water’s profits will be donated directly to grass roots charity
Water For Africa, who helps West African communities gain what we take for granted,
regular access to clean drinking water.”
As 100 per cent of Free Water’s profits are given directly to Water For Africa,
traditional investors can’t be approached so Free Water have set up a page on
crowdfunding site Indiegogo to promote the business and ask the public for a hand in
making this dream of Free Water for Londoners a reality:
Water For Africa founder, Sheryl Greentree, has spent the past fourteen years setting
up innovative, fiscal models to supply sustainable water sources in Africa. “It is great
to see young British entrepreneurs with great local ideas who also want to make a
difference in the world. If Free Water can pull this off every commuter in London, and
thousands of people in West Africa, are going to reap the benefits of what James and
his team are working towards – hydrating London to hydrate Africa.”
William Joy, COO and co-founder of Free Water says: “Everyone should have access
to clean water and we at Free Water are proud to say we are helping to make this
dream a reality through our partnership with Water For Africa.”
Anyone who wants to see first-hand how change happens in a West African
community when a borehole is drilled will be invited to fly to Africa to be part of the
Water For Africa digging team for a donation of £5,000. An experience of a life time!
Free Water is a simple concept. The business will gather advertisers to put their
client’s logo or slogan on water bottles in order to make them commercially viable

and be able to give them away for free. Giveaway sites will be similar to those where free newspapers are available. Commuters would use their free bottles to refill during the day, and in so doing they will continue to advertise wherever they drink #waterforafrica1

  • Water For Africa was founded in 2002 by British philanthropist Sheryl Greentree, with
    the aim of bringing lasting change to the people of Africa. Starting with the most basic
    of all necessities, water, the charity set out to disrupt the old aid model and embed
    fundamental change that lasts a lifetime. For fourteen years Water For Africa has
    delivered dozens of successful projects and changed the lives of thousands of
    people. And with the help of Free Water they will be able to expand their projects to

    many thousands more. From their bottle – on the tube, at their desk, in the gym, in the park with their

    children. The possibilities are endless.
    Hydrating London to hydrate Africa
    #waterforlondon #waterforafrica
    For more information, or to request an interview with Free Water or Water For Africa
    please contact:
    Susan Hayes
    Mob: 07769 971 990